4/27/2024 0 Comments Macy's customer journey map![]() ![]() Build customer versioning strategy, approaches, and implementation from key customer segmentations to connect and map into customer messaging boards for all Macy’s campaigns across promotional and lifecycle omnichannel communications.This role also needs to be very connected to the broader promotional landscape at Macy’s in key partnership with the Data Science, Analytics, Consumer Insights, Customer Journey, Merchant and Brand Marketing teams. This individual must be fluent in leveraging customer segmentation and analytics strategies to connect into customer campaigns, and steer and steward campaign outcomes in service of broader strategy and objectives. This individual will be part of the Customer Go to Market function, serving as a centralized “center of excellence” planning function across all Customer Journeys to bring the right activation strategies and levers to serve our business and customer goals. ![]() Join Macy's Customer team to grow your career and help shape the future of an iconic brand.ĭrive Macy’s growth through exceptional customer strategies & experiences by working deeply with Brand Marketing, Creative and Customer Journey teams to deliver and drive customer contenting and versioning approaches into all Macy’s campaigns. We also offer many roles with the freedom to build and lead a team. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. Gain first-hand experience defining the future of online and physical commerce and customer experience. The Customer Journey team specifically works to elevate and amplify the voice of customer, set enterprise customer strategy, and deliver through powerful customer-led programs such Personalization, Loyalty, Credit, and Registry.ĭo you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established retailer that is investing in growth at scale. The Macy’s Customer organization’s mission is to drive customer obsession across our teams and programs in order to deliver outstanding customer experience that leads to engagement, loyalty, growth, and profitability. ![]() Our customers come to us for fashion, value and celebration. For more than 160 years, Macy's has served generations at every stage of their lives. Macy's is proudly America's Department Store. ![]()
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